We are no exception to this rule, we have needed to plan our shoot day (22nd November) in a lot of detail. However, we have encountered several issues. These are listed below:
- A possible treatment for the video
- Band responsiveness to correspondence
- The location for the video
- Storyboarding for the video
The first issue, the treatment for the video is a very big issue. Initially we were very stuck as to how to treat the video, what we should do with it and how many aspects it should contain. After much deliberation we decided we should have a very strong performance element due to the nature of the song. After deciding this we contacted the band and asked for any input they may have on a treatment for our video. We also asked them if they had any input on the location of the video, they sent us several images and gave us some clues as to what they would like (black and white with a red aspect) and what they wouldn't like (a pub based video). They also sent us several images which inspired them and which they liked the look of for their digipak cover. This helped us massively as we now had more of a guide as to what they wanted in the video and what they felt the video represented. After getting some feedback from the band we finally agreed that the video suited a strong performance element in the video and maybe a small narrative element which they suggested could be drinking or doing something mischievous to go with the lyrics in the song.
The other issue we found was the location. We had tried several locations and they all had restricting factors which meant we could not use them. Such as, other events taking place on our shooting date, meaning they were unavailable. Another issue we found was the large sum some locations were asking for in order to use their locations just for several hours, these sums went up to £2000 for 5 hours. This was simply not feasible as we could not get this amount of money together in such a short space of time. We also found that some of the locations were not willing to allow us to use their location due to our ages and the product we were producing, this was mostly big locations which worked primarily with film not pop videos.
Kings Theatre, Portsmouth
Barn Theatre, Oxted
Wilton's Music Hall, London
Due to our late decision of locations and treatment this meant we had issues in the storyboarding process as we did not know what to draw for the illustration of the storyboard. In such a lengthy process we didn't want to storyboard the wrong thing and have to re-do it all including new illustrations. However, to meet deadlines we did storyboard for the first location. This was necessary to get other stages of pre-production prepared for the shoot day which was quickly approaching.
Our final issue was in the early stage of pre-production whilst we were trying to determine for definite what treatment we wanted to do. We were very keen to use a real band in order to create some sense of realism in the video, so when the opportunity to use "The Toy Hearts" came around we grabbed it with both hands. However the band initially were quite slow and unresponsive when it came to us e-mailing them, this confused us greatly as we needed a band that would be very responsive and quick when it came to decisions and correspondences. We later learnt that the reason for this was they were abroad in America touring, we related our concerns to them and they assured us that they were fully involved in the making of the video and they apologised for their initial lack of urgency in replying to e-mails.
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