The 5 Stages of A Pop Video Production

The 5 stages of production are essential in the production of any video media product. These 5 stages are:
• Research and Development
• Pre-Production
• Production
• Editing and After Effects
• Distribution and Exhibition

During the research and development stage we will need to look at various different areas. We will need to research a possible target audience so we know who we are targeting before we start; we could use the JICTAR model in order to determine this. We will need to look at competing songs and videos in order to ensure they sold well, if this shows that competing media does not sell well this will affect our decision massively. We also need to research typical conventions of the genre of pop video we are trying to produce. After all this is completed we can then start to think about a song that may fit the criteria, once we have decided a song we will then need to think about a treatment that fits the song and the criteria we have. Once we have decided all of the above we will then need to create a timeline so that we know what is happening in every shot and we are not left confused on the shooting day. We will also need to think about casting and doing a camera test with the possible actors, this will show us if our star “works” in front of the camera. Lastly, in the research and development stage we will need to create an animatic storyboard so we can see if everything included in the shoot looks good together. Throughout all of our research and development we will need to be constantly thinking about the distribution (can it be distributed easily) and exhibition (this will effect what cameras we use)

After research and development we will need to think about pre-production. This is an essential stage of production as this is when the idea comes together and we start to get things ready for the shoot. Here, we will need to think about creating a call list. A call list is a list, which includes a huge range of information, such as actors mobile numbers (in case they go missing on the day) and shooting crew’s mobile numbers. This will be like a “Script” of the shoot day, including timings of shots, breaks, costume changes and any other timings we will need. We will also need to employ some spares on the day in case one of our cast falls ill or cannot go through with it due to other commitments. We will also need to establish our filming location/s and provide maps to cast and crew so they can be where they need to be. Another area we will need to think about is costuming, this includes make up as well. We will need to create a list of costumes and who will provide them, if we cannot provide them we will need to ask the actors to, or we can try and borrow them from the Drama department. Whilst thinking about costuming we will need to think about props, such as guitars, drums or guns and who will provide these then put them into a document to ensure they get back to their respective owners. Finally, whilst on the subject of pre-production we will think about lighting, effects (such as dry ice) and set design as this is a huge part of the final production.
Then, once we have pre-produced and done a walk through of all the stages we will then produce our media product. Here we will do the shooting, and also do any pick ups if necessary. We may need to do pick ups if e had planned to shoot outside but the weather prevented from us doing so.