“Anybody who thinks pop music's easy should try to make a pop single and find out that it isn't”
-Robert Wyatt
This is a statement which I can fully understand. Before making the pop promo video I thought pop music and its videos were all very simplistic. Using simplistic music and visually attractive videos to target a younger audience. However, after planning and creating our own pop video I realized just how challenging this task was and how complicated pop music in fact was.
During the research and development stage of the pop video we as a group encountered many problems and difficulties. We had three main problems, the treatment, location and the song. The first problem we had was the song, we had chosen one song but then we got an opportunity to work with The Toy Hearts. This meant we had to think about whether or not we wanted to film the previous song (Up in the Clouds- Darwin Deez) or The Toy Hearts. Once we had decided on the song we then found difficulty thinking of a treatment for the song as we thought a performance video would suit them best but needed a way to make it original and interesting. This is how we came up with the orbiting camera. The third and final problem was in the location. We initially had planned to shoot at a very grand location in Winchester, which would make the environment for the performance very spectacular. Unfortunately this location fell through due influences out of our control. This meant we had to come up with a new location, in the end we used the TV Studio as we felt we could make the visual interesting through the spinning camera.
If we were to re-do I think we all decided that we probably wouldn’t use the same orbiting camera technique as we just felt it added a slightly comedic tone to our pop video. This is not the style of video we were aiming for so this was an oppositional reading.
Although we probably wouldn’t use this orbiting camera technique if we were to create the video again it was received very positively in the focus group. When we asked the focus group if they liked it they all but one thought it added something very interesting and different to the pop video which hadn’t been showcased in any other pop promo videos they had seen.
-Robert Wyatt
This is a statement which I can fully understand. Before making the pop promo video I thought pop music and its videos were all very simplistic. Using simplistic music and visually attractive videos to target a younger audience. However, after planning and creating our own pop video I realized just how challenging this task was and how complicated pop music in fact was.
During the research and development stage of the pop video we as a group encountered many problems and difficulties. We had three main problems, the treatment, location and the song. The first problem we had was the song, we had chosen one song but then we got an opportunity to work with The Toy Hearts. This meant we had to think about whether or not we wanted to film the previous song (Up in the Clouds- Darwin Deez) or The Toy Hearts. Once we had decided on the song we then found difficulty thinking of a treatment for the song as we thought a performance video would suit them best but needed a way to make it original and interesting. This is how we came up with the orbiting camera. The third and final problem was in the location. We initially had planned to shoot at a very grand location in Winchester, which would make the environment for the performance very spectacular. Unfortunately this location fell through due influences out of our control. This meant we had to come up with a new location, in the end we used the TV Studio as we felt we could make the visual interesting through the spinning camera.
If we were to re-do I think we all decided that we probably wouldn’t use the same orbiting camera technique as we just felt it added a slightly comedic tone to our pop video. This is not the style of video we were aiming for so this was an oppositional reading.
Although we probably wouldn’t use this orbiting camera technique if we were to create the video again it was received very positively in the focus group. When we asked the focus group if they liked it they all but one thought it added something very interesting and different to the pop video which hadn’t been showcased in any other pop promo videos they had seen.
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