A digipak is a paper CD cover designed to encase the CD in a plastic tray. A digipak contains a front cover, a back cover and two inlays. These all feature different aspects to the band which we want to audience to see, this is to help construct their band identity which will help sell them as a product. We created our digipak on Adobe Photoshop as I am very experienced with this software so I took most of the control in this task with input of my fellow group members who helped me to brainstorm and come up with what we thought the band were about and what we could put on the digipak cover.
The digipak is what a potential audience will see first off in a music store, this means it is essential that our digipak cover stands out and reflects the band in a good light. We had to think about all the different connotations that an audience could draw from each image or typeface put on a digipak cover. The brand image for our band was a fun, playful and slightly eccentric. To try and create some sense of synergy across all The Toy Hearts products we kept two elements the same throughout the whole project. We thought about different images which would reflect this idea of eccentricity that we could include on our digipak. In the end we thought about an old rustic style background to help reflect their heritage as an organic band that have been performing together for a long period. We also thought about a way of demonstrating their personality as a fairly retro band, this is where the stickers in the bottom corner of the digipak came in. These two elements synergise across all of The Toy Hearts literature that we created. This is to exaggerate synergy and to help “The Toy Hearts” brand be instantly recognisable.
Our front cover features the same background and bottom left design as all the products. It also features an image of the whole band overlaid onto scrunched up paper to give it more of an “unpolished” effect as we want the band to seem rugged and slightly carefree. We felt the scrunched up paper was the best way to reflect this. Another element on the front cover is the band name and the album name. The band’s name is written in a fairly wacky typeface to help represent a bit of the band’s personality. Whereas the album name is written in a fairly sinister font, this was to represent the two girls in the band and the message in the song.
The first inlay features the typical background and corner design. It also features each member of the band’s instruments close up. This was to help exaggerate the fact that the band’s music is organic and they play all of their own instruments, unlike many pop acts in the charts today. We wanted to keep this inlay fairly plain and simple because all of the other inlays are quite busy and have a lot going on in them.
The digipak is what a potential audience will see first off in a music store, this means it is essential that our digipak cover stands out and reflects the band in a good light. We had to think about all the different connotations that an audience could draw from each image or typeface put on a digipak cover. The brand image for our band was a fun, playful and slightly eccentric. To try and create some sense of synergy across all The Toy Hearts products we kept two elements the same throughout the whole project. We thought about different images which would reflect this idea of eccentricity that we could include on our digipak. In the end we thought about an old rustic style background to help reflect their heritage as an organic band that have been performing together for a long period. We also thought about a way of demonstrating their personality as a fairly retro band, this is where the stickers in the bottom corner of the digipak came in. These two elements synergise across all of The Toy Hearts literature that we created. This is to exaggerate synergy and to help “The Toy Hearts” brand be instantly recognisable.
Our front cover features the same background and bottom left design as all the products. It also features an image of the whole band overlaid onto scrunched up paper to give it more of an “unpolished” effect as we want the band to seem rugged and slightly carefree. We felt the scrunched up paper was the best way to reflect this. Another element on the front cover is the band name and the album name. The band’s name is written in a fairly wacky typeface to help represent a bit of the band’s personality. Whereas the album name is written in a fairly sinister font, this was to represent the two girls in the band and the message in the song.
The first inlay features the typical background and corner design. It also features each member of the band’s instruments close up. This was to help exaggerate the fact that the band’s music is organic and they play all of their own instruments, unlike many pop acts in the charts today. We wanted to keep this inlay fairly plain and simple because all of the other inlays are quite busy and have a lot going on in them.
The second inlay features the same background and corner design. It also features the lyrics to the song we did the pop video to. We put these in to imitate other digipak covers that are on the market nowadays. This is also to help the audience feel as thought they have some interactivity with the digipak. This inlay also features two images of the band’s logo. The top logo I created by copying a Jack Daniels logo then getting rid of the logo and creating our own for the band. I did this because The Toy Hearts said to us that they liked this style. The logo below is The Toy Hearts real logo which we used. This is to promote the real band as this loo will be instantly recognisable to any fans.The back cover features the same background and corner design as the other Toy Hearts literature. This cover also features the tracklist to the album; this was partly to imitate
convention of other album covers. It was also to tell the audience what was on the album if they were considering buying it. There is also a large image of a double bass, I took this photograph and believe it looks quite good on the back as it is a nice photograph and showcases the band’s real essence. The back cover also features a barcode, a copyright logo and a record label. This is to imitate conventions of other digipak covers and also to make the digipak seem as realistic as possible. 
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